A little light reading for us beer geeks.
Beer in Spain - 2024 Market Summary
Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand. Despite an almost complete recovery in domestic and inbound tourist numbers in Spain sales of beer through the on-trade remained below pre-pandemic levels in volume terms. In fact, on-trade volume sales fell for the first time since 2020 when severe restrictions were in place due to the pandemic. The decline in consumer purchasing power combined with a sharp rise in the cost of living had a big impact on consumer demand for beer, especially in the on-trade.
RTDs in China - 2024 Market Data
RTDs in China maintained strong growth in both off-trade volume and current value terms in 2024, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually embracing lower alcohol drinks, including RTDs.
Alcoholic Drinks in Germany - 2024 Market Summary
Following the upheavals witnessed in previous years linked to the pandemic, and a major rebound for on-trade sales due to the full reopening of foodservice outlets in 2022, thereby boosting overall volume sales growth of alcoholic drinks in Germany, total volume sales in 2023 continued to normalise with a marginal decline. As in previous years, growth was undermined by the shift towards more moderate alcohol consumption among young adults, with the longer-term trend of a decline in beer sales remaining apparent. Domestic premium lager - highly mature in Germany with strong penetration - continued to experience declining volume sales, highlighting limited potential for recruiting a new generation of consumers.
Alcoholic Drinks in Indonesia - 2024 Market Summary
In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years, with a rising middle class and increasing urbanisation supporting the expansion of alcoholic drinks. On-trade volume sales of alcoholic drinks fully recovered from the pandemic in 2023 and continued to climb due to growing demand from local consumers and international visitors. The increase in both domestic and international tourism has revitalised the hospitality sector with social drinking occasions continuing to gain relevance. Locally, rising consumer awareness and interest in different alcoholic beverages is expanding the customer base. Most Indonesians do not consume alcoholic beverages as the majority of locals follow the Muslim faith, so this industry faces some inherent limitations.
Alcoholic Drinks in France - 2024 Market Summary
Sales of alcoholic drinks in France declined in total volume terms in 2023, following moderate growth in 2022 and strong growth in 2021. Factors contributing to this stagnation included the impact of elevated inflation, which made consumers more cautious in their spending, and a normalisation effect after the easing of COVID-19 restrictions in the latter half of 2021, leading to increased social events across 2022 and 2023. As a result of a return to social drinking occasions, there was also a cannibalisation of off-trade sales by on-trade sales, further impacting overall volume sales in 2023.
Alcoholic Drinks in Thailand - 2024 Market Summary
Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the recovery of the tourism industry following the pandemic had significant implications for the sale of alcoholic drinks, particularly in tourist-heavy areas such as Bangkok, Phuket, and Pattaya. The health and wellness trend was another influential factor in the development of alcoholic drinks in 2023, increasingly shaping players’ product innovation strategies and prompting the development of products with low or no alcohol content and fewer calories. The beer category continues to be dominated by a few players, but Carabao (CBG) has recently joined the competition.
Alcoholic Drinks in Canada 2024 Market Summary
Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.
Alcoholic Drinks in Japan 2024 Market Summary
In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the COVID-19 pandemic.
Alcoholic Drinks in China 2024 Market Summary
Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit volume increase.
Alcoholic Drinks in the Philippines 2024 Market Summary
Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia.
Innovation in Alcoholic Drinks in 2024
Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemic years derailed new product launch pipelines as the focus shifted back towards streamlining operations, but as Gen Z is coming of age, brand and category promiscuousness replace blind loyalty, and new rituals emerge, what does the future hold for innovation?
Food, Beverages and Tobacco Global Industry Overview
In the latest report from PACRIM with Euromonitor, we examine how the food, beverages and tobacco industry is performing globally and in the largest countries in terms of food, beverages and tobacco output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.
Alcoholic Drinks in Middle East and Africa
Check out PACRIM’s Guide to Alcohol in the Middle East and Africa, where the alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2023. In spite of the difficult economic situation, premiumization continued to be seen in Nigeria, although it slowed in 2023. Higher-income consumers, the key consumers of premium products, tend to less impacted by difficult economic conditions. Another trend being seen in a number of countries is the ongoing popularization of no-/low-alcohol products.
Beer in Norway - Market Forecast 2023
Latest 2023 country report on the total Beer Market in Norway, and market forecasts for 2022-2025 featuring content from Euromonitor 2023
Beer in Sweden - Market Forecast 2023
Latest 2023 country report on the total Beer Market in Sweden, and market forecasts for 2022-2025 featuring content from Euromonitor 2023
Alcoholic Drinks in El Salvador - July 2022 Market Update
Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest categories, while wine sales remain low. RTDs are also growing in popularity, especially among young adults.
Business Dynamics in Canada - 2022 Overview
A vast library of data on the Canadian macro-economic environment, with data from Euromonitor International; this guide is designed for anyone to understand how to do business in Canada.
PACRIM's GUIDE TO CRAFT BEER IN KOREA
PACRIM’s Summary on craft beer in Seoul, South Korea with data from Euromonitor International 2022
The Future of Beer in Canada in 2022
Canadian craft beer market summary for the calendar year 2022, with data compiled from PACRIM Distributors team and Euromonitor International
Competitive Strategies in Beverage Alcohol and Craft Beer
PACRIM analyzes the top 6 competitive strategy trends in beverage alcohol for the calendar year 2022. Supplemented with data from Euromonitor International.