
A little light reading for us beer geeks.

Beer in Denmark - 2025 Market Summary
Total volume sales decrease by 1% in 2024 to 419 million litres. Non/low alcohol beer is the best performing category in 2023, with total volume sales growing by 10% to 12 million litres. Carlsberg Danmark A/S is the leading player in 2024, with a total volume share of 54%. Total volume sales are set to fall at a CAGR of 0% over the forecast period to 418 million litres

RTDs in Taiwan - 2025 Market Report
Total volume sales increase by 2% in 2023 to 10 million litres. Suntory Holdings Ltd is the leading player in 2023, with a total volume share of 54%. Total volume sales are set to rise at a CAGR of 2% over the forecast period to 11 million litres

Beer in Taiwan - 2025 Market Summary
The beer market in Taiwan is in flux. Total volume sales fall by 3% in 2023 to 498 million litres. Stout is the best performing category in 2023, with total volume sales rising by 3% to 395,900 litres, while Taiwan Tobacco & Liquor Corp is the leading player in 2023, with a total volume share of 38%. Total volume sales are set to decrease at a CAGR of 2% over the forecast period to 454 million litres

Why Canadian Craft Beer is the Next Big Thing in Asia
Asian markets are embracing craft beer like never before, and Canadian craft beer is at the forefront of this growing trend. From the rise of specialty beer bars to booming demand for innovative flavors, Canada’s craft breweries have a prime opportunity to expand. Learn why Canadian beer is thriving in Asia and how PacRim Distributors connects breweries with the right buyers and distributors. Read more: https://www.pacrimdistributors.com.

The Rise of Canadian Craft Beer in Global Markets
Canadian craft beer is making waves in global markets, with increasing demand from Asia, Europe, and North America. High brewing standards, unique flavors, and innovative styles set Canadian beer apart, making it a top choice for international consumers. Learn how a trusted craft beer exporter like PacRim Distributors helps breweries navigate complex regulations, expand their reach, and maximize their export potential. Read more: https://www.pacrimdistributors.com.

The Rise of RTDs in South America and Asia
The RTD market is growing at 12.3% CAGR through 2028, fueled by demand in Asia and South America. Japan’s RTD sector grew by 18% in 2023, while Brazil’s RTD market surged by 22% last year, with tequila and vodka-based drinks leading the trend. See how Canadian RTD brands are capitalizing on this momentum with PacRim Distributors. Read more: https://www.pacrimdistributors.com.

How to Export Canadian Craft Beer: A Guide for Breweries
Thinking about exporting your craft beer? The process can be complex, but with the right strategy, Canadian breweries can tap into lucrative international markets. From regulatory compliance to securing distribution channels, partnering with an experienced Canadian beer export specialist ensures a smooth entry into global markets. Discover step-by-step insights into expanding your brewery’s reach with PacRim Distributors. Read more: https://www.pacrimdistributors.com.

The Growth of Cider in Global Markets
The global cider market is booming, expected to grow by 5.8% annually through 2028, with surging demand in Asia and South America. China’s cider imports have increased 40% in the last five years, while Brazil’s cider market is projected to grow by 9% annually. Discover why Canadian cider exports are thriving and how PacRim Distributors facilitates international success. Read more: https://www.pacrimdistributors.com.

Alcoholic Drinks in Brazil
2024 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2023 despite the COVID-19 pandemic. In 2024, total volume decreases were experienced across mid-priced lager, wine-based RTDs, wine, and certain spirits categories, such as whiskies and gin. These declines were influenced by rampant inflation, competition from other post-COVID-19 leisure activities, and a reversion to pre-pandemic consumption patterns.

Alcoholic Drinks in Honduras
Steady economic growth in Honduras in 2024 boosted consumption and demand for beer, wine, spirits, and RTDs, with beer being the largest category. Sales through restaurants, bars, and nightclubs continued to grow, with a recovery in the on-trade channel surpassing pre-pandemic levels. Consumers continued to favour affordable or low-priced alcoholic drinks, while wine witnessed rapid growth, driven by increasing consumer knowledge about varietals and pairing.

Beer in Spain - 2024 Market Summary
Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand. Despite an almost complete recovery in domestic and inbound tourist numbers in Spain sales of beer through the on-trade remained below pre-pandemic levels in volume terms. In fact, on-trade volume sales fell for the first time since 2020 when severe restrictions were in place due to the pandemic. The decline in consumer purchasing power combined with a sharp rise in the cost of living had a big impact on consumer demand for beer, especially in the on-trade.

RTDs in China - 2024 Market Data
RTDs in China maintained strong growth in both off-trade volume and current value terms in 2024, with both increasing by double digits, with on-trade sales also rising. Generally, younger consumers of legal purchasing age in China are gradually embracing lower alcohol drinks, including RTDs.

Alcoholic Drinks in Germany - 2024 Market Summary
Following the upheavals witnessed in previous years linked to the pandemic, and a major rebound for on-trade sales due to the full reopening of foodservice outlets in 2022, thereby boosting overall volume sales growth of alcoholic drinks in Germany, total volume sales in 2023 continued to normalise with a marginal decline. As in previous years, growth was undermined by the shift towards more moderate alcohol consumption among young adults, with the longer-term trend of a decline in beer sales remaining apparent. Domestic premium lager - highly mature in Germany with strong penetration - continued to experience declining volume sales, highlighting limited potential for recruiting a new generation of consumers.

Alcoholic Drinks in Indonesia - 2024 Market Summary
In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years, with a rising middle class and increasing urbanisation supporting the expansion of alcoholic drinks. On-trade volume sales of alcoholic drinks fully recovered from the pandemic in 2023 and continued to climb due to growing demand from local consumers and international visitors. The increase in both domestic and international tourism has revitalised the hospitality sector with social drinking occasions continuing to gain relevance. Locally, rising consumer awareness and interest in different alcoholic beverages is expanding the customer base. Most Indonesians do not consume alcoholic beverages as the majority of locals follow the Muslim faith, so this industry faces some inherent limitations.

Alcoholic Drinks in France - 2024 Market Summary
Sales of alcoholic drinks in France declined in total volume terms in 2023, following moderate growth in 2022 and strong growth in 2021. Factors contributing to this stagnation included the impact of elevated inflation, which made consumers more cautious in their spending, and a normalisation effect after the easing of COVID-19 restrictions in the latter half of 2021, leading to increased social events across 2022 and 2023. As a result of a return to social drinking occasions, there was also a cannibalisation of off-trade sales by on-trade sales, further impacting overall volume sales in 2023.

Alcoholic Drinks in Thailand - 2024 Market Summary
Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development of the alcoholic drinks market in Thailand during the year. Thailand is a popular tourist destination known for its nightlife and entertainment venues and the recovery of the tourism industry following the pandemic had significant implications for the sale of alcoholic drinks, particularly in tourist-heavy areas such as Bangkok, Phuket, and Pattaya. The health and wellness trend was another influential factor in the development of alcoholic drinks in 2023, increasingly shaping players’ product innovation strategies and prompting the development of products with low or no alcohol content and fewer calories. The beer category continues to be dominated by a few players, but Carabao (CBG) has recently joined the competition.

Alcoholic Drinks in Canada 2024 Market Summary
Alcoholic drinks in Canada in 2023 presented a mixed picture. While overall volume growth remained modest, strong performances by Ready-to-Drink (RTD) beverages and non-alcoholic drinks masked a decline in traditional alcoholic beverage consumption.

Alcoholic Drinks in Japan 2024 Market Summary
In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the COVID-19 pandemic.

Alcoholic Drinks in China 2024 Market Summary
Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit volume increase.

Alcoholic Drinks in the Philippines 2024 Market Summary
Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a GDP growth rate of 5.6%, which exceeded that of other major Asian economies, including China, Vietnam and Malaysia.