A little light reading for us beer geeks.
Key Themes In Recreating Social Occasions For Craft Beer In 2021
In this post we look at recreating social occasions in depth. Five key themes emerge; (1) the new roaring 20s, (2) a new social geography, (3) new moods and new occasions, (4) the advance of hometainment, and (5) a new path to purcahse.
Recreating Social Occasions Post Covid in Craft Beer
This post considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg hometainment trends) and when will the on-trade recover? How will mood management impact this area? Overall, socialising is expected to become more dispersed as work habits shift, with consumers likely remaining cautious, even amidst a desire for normalcy.
The Ongoing Shifts in Beer Trends - Foodservice and Hospitality Magazine
Interview in Foodservice and Hospitality Magazine on the ongoing shifts in beer trends globally. Garett Senez, Partner in PACRIM Distributors featured.