A little light reading for us beer geeks.
Alcoholic Drinks in China 2024 Market Summary
Total volume of alcoholic drinks in China saw a marginal rebound in 2023, shifting from decline in 2022 to a slight single-digit increase in 2023. However, the off-trade channel experienced a slight decrease in volume sales, while the on-trade channel saw a low single-digit volume increase.
For Craft Beer in China - Premium Focus Remains Key
Craft beer export in China is a growing niche category, where premiumization is still relevant and beer drinkers will still pay high prices for unique beers. Read more from the PACRIM Distributors team on China beer import and what’s new in premiumization.