In 2023, alcoholic drinks in Indonesia witnessed modest volume growth compared to recent years as the post-pandemic recovery eased and social activities resumed normality. The Indonesian economy has been experiencing steady growth in recent years, with a rising middle class and increasing urbanisation supporting the expansion of alcoholic drinks. On-trade volume sales of alcoholic drinks fully recovered from the pandemic in 2023 and continued to climb due to growing demand from local consumers and international visitors. The increase in both domestic and international tourism has revitalised the hospitality sector with social drinking occasions continuing to gain relevance. Locally, rising consumer awareness and interest in different alcoholic beverages is expanding the customer base. Most Indonesians do not consume alcoholic beverages as the majority of locals follow the Muslim faith, so this industry faces some inherent limitations.