PACRIM Distributors exhibits at Cuồng Nhiệt Cùng Bia Thủ Công - Craft Beer Maniacs in Vietnam
In partnership with the Canadian Trade Commissioner Service, the Embassy of Canada in Hanoi and the Consulate General of Canada in Ho Chi Minh City, PACRIM Distributors and our brands Parallel 49 Brewing, Red Racer, and Phillips Brewing were featured in the "Cuồng Nhiệt Cùng Bia Thủ Công - Craft Beer Maniacs" conference this past month.
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The event featured a “Canadian Delicacies” food promotion events in November 2019 in Hanoi and HCMC respectively to promote Canadian beef, seafood and other food & beverage products to the Vietnamese market. This was a stand-up reception at five-star hotels and restaurants showcasing Canadian products in well-developed menus. The target audience was 150 contacts from high-end food service industry (hotels, restaurants), food retailers and local media. The reception will include HOM’s welcome, TCS’s presentation on CPTPP, cooking demonstration using Canadian ingredients by respected chefs, and media engagement.
The government of Canada in Hanoi and Ho Chi Minh City partnered with PACRIM Distributrs to feature and arrange separate B2B sessions with local business contacts, exploring interest from key restaurant chains to promote Canadian food ingredients for few weeks in late November and December.
Media strategy included engaging media at the event and through Posts’ social media platform.
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Further event details here:https://www.facebook.com/events/757821864637063/
It is through cross country partnerships, and ongoing support from the Canadian government, the Trade Commissioner Service, the High Commission of Canada, Investment in Agriculture and Agrifood Canada, that Canadian beers are making it across the globe, and successfully entering foreign markets. This work is vital to the expansion of the craft beer business in Canada, and supports the larger craft beer movement globally towards inclusiveness, education, and collaboration.