A little light reading for us beer geeks.
Japan Leads the Sober Curious Culture in Asia Pacific
Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol.
Competitive Strategies in Beverage Alcohol and Craft Beer
PACRIM analyzes the top 6 competitive strategy trends in beverage alcohol for the calendar year 2022. Supplemented with data from Euromonitor International.
Recreating Social Occasions Post Covid in Craft Beer
This post considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg hometainment trends) and when will the on-trade recover? How will mood management impact this area? Overall, socialising is expected to become more dispersed as work habits shift, with consumers likely remaining cautious, even amidst a desire for normalcy.
Top 5 Digital Trends for Craft Beer in 2021
The craft beer revolution is moving online. Covid has permanently shifted the consumer dynamic, and its not only brands who need to adapt. Whether you own a bar, distributorship, wholesale business, or retail store - you need to get caught up, and quickly. Learn how to start with these Top 5 Digital Consumer Trends in 2021 for craft beer.
The Ongoing Shifts in Beer Trends - Foodservice and Hospitality Magazine
Interview in Foodservice and Hospitality Magazine on the ongoing shifts in beer trends globally. Garett Senez, Partner in PACRIM Distributors featured.