A little light reading for us beer geeks.

Recreating Social Occasions Post Covid in Craft Beer

Recreating Social Occasions Post Covid in Craft Beer

This post considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg hometainment trends) and when will the on-trade recover? How will mood management impact this area? Overall, socialising is expected to become more dispersed as work habits shift, with consumers likely remaining cautious, even amidst a desire for normalcy.

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Shifting craft beer market frontiers: opportunities in emerging Asia and Africa
Market Forecast, Market Summaries, trade Garett Senez Market Forecast, Market Summaries, trade Garett Senez

Shifting craft beer market frontiers: opportunities in emerging Asia and Africa

As the craft beer industry continues to rebound post Covid-19, emerging and developing countries will remain the principal drivers of global economic growth in the long term. Asian consumers will continue to be key for global business, while African middle-class households are gaining importance.

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Premiumization is Reshaping the Beer Industry in China
archive, beer guides, Market Summaries Garett Senez archive, beer guides, Market Summaries Garett Senez

Premiumization is Reshaping the Beer Industry in China

The beer landscape in China is quickly changing. Premiumization trends have hit large beer brands very hard, constricting decades of heavy growth. Consumers are now more educated on craft beer, users by the millions are switching over from mass produced lagers (driving $ volume higher and unit volume down) the effects on the industry for which will be felt for decades to come.

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