A little light reading for us beer geeks.
Could "Revenge Spending" from affluent consumers kick start the craft beer recovery in 2021?
Any short term recovery in 2021 will be led primarily by a group of financially secure, white collar households that account for a significantly higher percentage of consumer spending, particularly in key discretionary industries like craft beer. Can revenge spending take hold in your craft beer market? Read on for more!
Premiumization is Reshaping the Beer Industry in China
The beer landscape in China is quickly changing. Premiumization trends have hit large beer brands very hard, constricting decades of heavy growth. Consumers are now more educated on craft beer, users by the millions are switching over from mass produced lagers (driving $ volume higher and unit volume down) the effects on the industry for which will be felt for decades to come.